9/18/2023 0 Comments Snooze brunch dallasSnooze “The mantra within our four walls, that runs deep in our culture, is this idea that a stack of pancakes can change the world,” says Jaffe. It also partners with the Trevor Project, which provides mental health resources to the LGBTQ community. Nationally, Snooze maintains a partnership with No Kid Hungry to address issues of food insecurity. The new location’s first neighborhood partners are Urban Peak and Heart & Hand - two local nonprofits that focus on serving underprivileged youth. “People want to work for companies that are having a positive impact and that are more mission-driven, and guests want that as well.” From the beginning, Snooze has dedicated 1 percent of all sales to nonprofits, with $1 million donated in 2021 and a projected 1.4 million by the end of 2022. “The post-pandemic world shifted to a value-based mindset,” says Jaffe. Jaffe attributes the eatery's success to several factors, most notably its support of local and national nonprofits through financial and in-kind donations. Although Texas now has more Snooze outposts than Colorado, chief marketing officer Andrew Jaffe says the company is happy to be expanding in its home state and has plans to continue growing locally, with a location slated to open in Arvada next year.įollowing COVID-19 and the pandemic pivot, Snooze has seen significant growth at a time when other restaurants struggled and shuttered. in Arizona, California, Colorado, Georgia, Kansas, Missouri, Nevada, Tennessee and Texas, Snooze is a nationwide brunch institution. Eatery will debut its thirteenth location in Colorado, at 101 Broadway, in the 100-year-old First Avenue Hotel building, which has been vacant since 2013.įounding brothers Adam and John Schlegel opened the first Snooze in 2006 in the Ballpark neighborhood. On November 16, locally born chain Snooze an A.M.
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